It is well known that PPC advertising can produce extremely targeted traffic. Then there is the Google Adwords PPC program, but their various policy changes have created a lot of negative feelings with many online marketers. On the other hand, Yahoo! Search Marketing gives you all that AdWords offers, but with less competition and lower bid prices. Let’s talk about what makes Yahoo’s PPC ad program so much easier to deal with.
Landing Pages Need to Be Pertinent to the Ad: There’s nothing more irritating to a user than to click on an ad, expecting to see one thing and landing on a page that is completely irrelevant. The fact is that the more confusing and complicated you make things for your audience, the lower the conversion rate will be and you’ll end up throwing money out the window on an ineffective campaign. Your landing page needs to be completely relevant to what you are offering in your ad, because that’s the only way you can ensure a great conversion rate with Yahoo! PPC. Don’t make the mistake of sending your traffic to the main homepage. Assuming that your prospects will simply figure it out on their own is wrong; you have to ensure they land on the page that exactly gives them what they want. Your landing page should also be as uncomplicated as possible with as few distracting elements as possible. The ultimate objective of any landing page is to ensure that people take action, which is why everything you put on your landing page should lead to this results.
Flowing Minimum Bid Amounts: To tell you the truth, keywords on Yahoo! do not remain active or inactive all the time; at one point it can show a certain scenario, while at another it could show something else. Several times when you do a Yahoo! PPC campaign run, you’ll get notifications that your keywords have become inactive, because they have failed to meet the minimum requirement on bid price, and then you’ll get another notifications that your keywords have become active again because the bid prices have been lowered. What could you do in events like this? You, actually, do not have a hand on how and why Yahoo! sets the minimum bid for a key the way they do. On the other hand, when you are notified of these movements, then you just take a look at your account to see the traffic getting lower as the bids gets higher when these keywords become active. Today, our introduction to Membership To Go has been relatively short, but you should have a solid idea of what is possible.
No matter what you learn in terms of methods, it is up to you to get it right which means be able to do it effectively. Whether you buy advertising or take advantage of free ads and marketing; they all need to be approached with the same degree of care and seriousness. New forms of marketing or advertising need to be treated lightly and with a little bit of care, initially. Testing that does not involve all your resources is really the smart approach so you can get a much better picture of the situation. But in the end each of us has our own comfort level, and just do what you are comfortable with doing. The amount of “things” you should be familiar with can seem staggering, but that is just the recommended learning curve, as we say.
Implement Tracking: Tracking your results is critical to maximizing the success of your Yahoo! PPC campaign. You need to have a backup to the Yahoo! statistic tracking tools provided. Even though these tools are reasonably good, you need something that can give you more detailed results in order to see which keywords are performing, and are being triggered by your advanced matches. You will need a list of exclusions for advanced match keywords, and this is the only way to build that list. It doesn’t matter what kind of product you’re promoting with Yahoo! Search Marketing, you will always get targeted traffic coming your way if you leverage the service the right way.